Website and class booking for a movement studio in Tarragona

The challenge

At a movement studio, people sign up when they feel the place suits them, and a timetable does not get that across. The old site did not show what the space is like or what a class there feels like.

The free first session, which does the most to bring someone new in, was hidden. In the booking system it only appeared after choosing a day and time, and it was the seventh of eight options.

On top of that, the centre was starting to spend on ads, but it had no page explaining the offer and no way of knowing how many bookings each campaign brought in.

What we built

• A home page with video filmed in the classes, so the space and the atmosphere come across before anyone reads a word.
• A page for each of the six practices, with a button to book that specific class.
• Three pages organised by need, built around what people search for in Tarragona: strength and hormonal health, pelvic floor and pregnancy, and yoga and mindful movement.
• Class booking inside the website itself, with the week's timetable and the free places in each session.
• A dedicated page for the free first session, explained step by step and repeated in the booking page, the prices and every practice. It is also where the ads land.
• Every step of the booking measured, from the click on the button to the payment, to know which campaigns bring in students who go on to pay.
• The whole site in Catalan and Spanish, with clear prices and a page for renting the room to other professionals.